LANGUAGE XP: A MULTIMEDIA-PSYCHOLOGICAL INTERVENTION FOR ENHANCING FOREIGN LANGUAGE MOTIVATION IN YOUTH

This study investigates the effectiveness of Language XP, a multimedia-psychological intervention designed to enhance university students’ motivation for learning English as a foreign language. Conducted at Dragomanov Ukrainian State University, the study employed a quasi-experimental, pre-test/post-test design involving 49 undergraduate students aged 17–21, divided into experimental and control groups. The intervention, delivered over 12 weeks, integrated virtual reality, gamification, AI personalisation, psycho education, and psychological support across five motivational domains: cognitive, emotional, social, educational-methodological, and behavioural. Quantitative data were collected using validated motivation assessment tools, and qualitative insights were gathered through focus group interviews. Statistical analyses, including Wilcoxon signed-rank tests and effect size calculations, demonstrated significant improvements in all motivational domains for the experimental group (p < .001, Cohen’s d = .76-.91), while no meaningful changes were observed in the control group. Visualised shifts in motivation levels confirmed a reduction in low-engagement profiles and a substantial increase in high-motivation indicators. Correlational analyses also revealed increased structural integration across motivational domains following the intervention. Thematic analysis of qualitative data supported the quantitative findings, highlighting improvements in confidence, emotional regulation, and behavioural engagement. The results underscore the practical and pedagogical value of Language XP as a systemic intervention for enhancing language learning motivation in emerging adults. The study contributes to the growing body of research advocating for holistic, technology-enhanced, and psychologically informed approaches in foreign language education. Implications for future implementation and directions for further research are discussed.