THE EFFECT OF PUBLIC AWARENESS CAMPAIGNS ON THE ADOPTION OF DISASTER PREPAREDNESS MEASURES BY FAMILIES

Aims: This study aims to evaluate the impact of public awareness campaigns on the adoption of disaster preparedness measures among families in Barangay Barra, Opol, Misamis Oriental, Philippines. The research seeks to identify factors influencing the effectiveness of such campaigns in fostering disaster resilience, particularly focusing on community engagement and the adoption of safety behaviors. Study design: The study employs a descriptive-correlational research design to explore the relationship between public awareness and disaster preparedness actions. It targets heads of households or responsible individuals within the community to assess both awareness levels and the adoption of disaster preparedness measures. Methodology: A purposive sample of 100 respondents was selected for the study. Data were collected using a structured questionnaire, which assessed the levels of public awareness regarding disaster preparedness campaigns and the corresponding adoption of safety measures. Descriptive statistics were applied to evaluate awareness levels, and regression analysis was conducted to determine the impact of awareness on the adoption of preparedness actions. Results: The results indicate that public awareness of disaster preparedness campaigns in Barangay Barra is moderate. The study found a positive relationship between public awareness and the adoption of preparedness behaviors, with increased awareness leading to higher levels of preparedness actions. However, challenges remain in terms of community involvement and full adherence to government guidelines, highlighting areas for improvement in local disaster preparedness efforts. Conclusion: The findings underscore the significant role of public awareness campaigns in promoting disaster preparedness, with a strong correlation between awareness and the adoption of safety measures. However, the study reveals gaps in community engagement and full implementation of preparedness actions. Recommendations include enhancing community involvement, increasing the frequency and duration of campaigns, utilizing multiple media channels, and implementing hands-on preparedness activities to improve disaster resilience in Barangay Barra.