CLOUD-BASED AI MARKETING: HOW WEB TECHNOLOGY AND ENTERPRISE SYSTEMS ARE EVOLVING

This review paper explores the evolving landscape of digital transformation by synthesizing recent research across multiple domains, including artificial intelligence, cybersecurity, entrepreneurship, online learning, and financial resilience. The study highlights the paradigm shift from traditional IT frameworks to digital-centric approaches, emphasizing the need for new theoretical perspectives. Key insights include the role of digitalization in reshaping innovation, strategy, and business models, as well as the implications of Web 3.0, block chain, and Industry 4.0 for sustainable competitive advantage. Additionally, this review examines the transformative impact of technological advancements on logistics, cybersecurity, and enterprise architecture, addressing both opportunities and challenges in the digital economy. By integrating empirical and conceptual studies, the paper provides a comprehensive understanding of how digital transformation influences business practices, education, and policy-making. The findings underscore the importance of adaptive strategies, interdisciplinary research, and proactive regulatory frameworks to navigate the complexities of the digital era. This review contributes to cumulative knowledge development by mapping critical research trajectories and identifying future directions for digital transformation scholarship.