NEEDS ANALYSIS: SURVEY BASED ON QUESTIONNAIRE TO DESIGN A SYLLABUS FOR SALES & MARKETING DEPARTMENT, VIET TRAVEL LIMITED COMPANY

The aim of ESP courses is to equip the learners with a certain English proficiency level for a situation where the language is going to be used, i.e., target needs. In the last few years, needs analysis researches have tended to an increased interest in investigating the most effective ways of improving the ability of workers in using ESP in the work place. Training needs analysis is the initial step in a cyclical process which contributes to the overall training and educational strategy of staff in an organization or a professional group. Skills required in the field of travel and tourism are all listening, speaking, reading and writing. This paper focuses on the issue of the importance of needs analysis in ESP course and analyzing questionnaire to collect the information of Sales & Marketing Department at Viet Travel Limited Company to design a suitable syllabus.